More info
Target
Overview
Marketing Services
A Neustar solution that help clients understand how various business drivers impact business outcomes.
We provide omnichannel identity, audience-based targeting and credit based marketing solutions that help business effectively pinpoint and reach more of the right people.
• Marketing Mix Modeling (MMM)
• Market Discovery
• Consumer Data Enrichment
Marketing Mix Modeling (MMM)
We collect and join aggregated data from clients, their agencies, and 3rd parties and build econometric models to measure the impact of business factors, including marketing, on business outcomes for our clients (typically Fortune 500). The models, data and future assumptions are deployed into a client facing UI, Optimizer, to produce reports and power the Simulator & Optimizer. Clients use these reports and the Simulator/Optimizer to understand business driver impact and to plan their forward-looking marketing budgets
Market Discovery
The most comprehensive and accurate data layers (providing insights on demographics, population metrics, household financial patterns, credit expenditure and product preferences, area risk and so much more), aggregated per suburb coupled with the most accurate Geo-location demographic data available
Consumer Data Enrichment
Update client data to improve data quality
• Marketing Mix Modeling (MMM)
• Market Discovery
• Consumer Data Enrichment
USP
•
Optimizations
can
yield
up
to
a
20%
improvement
in
marketing
effectiveness.
•
Several
case
studies
included
in
the
deck
o
Identify
the
baseline
factors
impacting
your
business
–
see
incremental
contributions
and
forecast
accurately
•
Optimize
marketing
ROI
across
all
channels
–
identify
the
best
performing
channels
and
set
annual
marketing
budgets
•
Test
marketing
scenarios
with
predictive
analytics
-
Compare
scenarios
for
war-gaming
and
optmise
continuously
•
Predictive
analytics
enabling
forward-looking
scenario
planning
•
Reduce
media
waste
across
tactics
•
Optimise
continuously
to
maximise
your
investments"
Key benefits
•
Competitive
insights
into
consumer
and
market
opportunities
•
Superior
product,
store,
and
marketing
placement
•
Optimized
marketing
efforts
that
speak
to
the
right
consumer
in
the
right
place
"
Includes credit & non-credit variables, risk and response scores, refined contact data, alternative data (e.g. handset data) and logical flags based on the client’s requirements
Acquire
Overview
Onboard KYC | Auto-populate
Fraud and Digital Onboarding
We combine the best of device, identity and other proprietary data sources and analytics to help businesses better detect, resolve or prevent fraud — while creating friction-right experiences.
• Department of Home Affairs Verification/ HANis (Identity Verification)
• Facial Recognition
• Phone verification
• Device Risk
• Fraud Prevention Model (FPM)
Solutions
Department of Home Affairs Verification/ HANis (Identity Verification)
Provides verification of the South African ID Number, Surname and Forename against the Home Affairs Database & Refugee status verification
Facial Recognition
Facial recignition matches the selfie provided to the image at the Department of Home Affairs
Phone verification
Delivers “reputation score ” to assess risk based on phone number intelligence , traffic patterns , machine learning , sim swop , porting and global data.
Device Risk
Verifies interactions via a mobile app or website to ensure that the device being used does not have high risk of fraud attached to it
Fraud Prevention Model (FPM)
Identifies irregularities on consumer-supplied data and detects the level of suspicious data in credit applications by using a refined rule set that is predictive of application fraud
USP
Department of Home Affairs Verification/ HANis (Identity Verification)
Matches the consumer-provided personal information against Home Affairs data including biometric data(deceased,marital status)
Facial Recognition
Verifies the selfie image against the photo image that is stored at home affairs
Phone verification
Verifies the phone number captured and performs various checks like reputation, velocity, traffic pattern , sim swop & porting etc to determine legitimacy of contact mobile number
Device Risk
Powerful device recognition technology with a unique device intelligence spanning over 11 B global devices.
Fraud Prevention Model (FPM)
The services leverages unique Bureau data elements retuning a risk rated fraud score thereby reducing the risk of fraudulent activity, minimising friction for legitimate customers and decreasing the liklihood of false positives
Convert
Credit Vetting Leverage Bureau Data
Commercial Credit
Commercial credit vetting solution in the B2B space for the evaluation of creditworthiness of a potential borrower or requestor of trade credit
Commercial credit vetting solution in the B2B space for the evaluation of creditworthiness of a potential borrower or requestor of trade credit using the most upto date data obtained by researching a company
Commercial Score is a metric that signals the likelihood that a business will repay its loans on time and not default
These solutions utilize traditional credit, trended credit, and alternative, financial and other proprietary and public data sources to help businesses and consumers assess the risks associated with providing (or using) products or services — and detect early signs of collection/default risk.
Commercial Reports
Commercial Business data including; affiliations, trust coverage, comprehensive asset coverage, trade references and principal information on companies
Commercial Investigative Reports
TU Investigate team will research a company and provide updated information on a company, its structure, principals, affiliations, contact trade references and update financial information if provided. For international Coverage the D&B relationship allows TU to offer comprehensive information on African and International companies
Commercial Scorecard (CV4B)
A multi-dimensional approach to scoring SME/SMME's to identify if a company will fail to make payments or go into business failure
Micro Finance & PL Scorecard
Industry Scorecard built to enable scoring for the Micro Finance & PL market
Alternate Scorecard (CVLink)
Aimed at better understanding and scoring thin-file consumers, CVLink helps lenders make accurate credit decisions on a larger percentage of the South African adult population than would be possible with traditional credit data alone
Retail Instalment Scorecard
Industry Scorecard built to enable scoring for the Retail Instalment market
Commercial Reports
Assess risk through the commercial lifecycle and ensure you are aware of who you are dealing with and their past payment behavior Mitigate risk Cross sell/upsell opportunities
Commercial Investigative Reports
Up to date and comprehensive information on a company and its principals in SA and globally Risk mitigation and increase profitability Cross sell/upsell opportunities
Commercial Scorecard (CV4B)
Make consistent risk decisions Manage bad rates and increase profitability
Micro Finance & PL Scorecard
Using trended credit data, score enables clients to more accurately predict consumer risk across different terms (1 Month/Payday Loans, 2-4 Months Short Term Loans, 5-11 Months Medium Term Loans and 12+ Long Terms Loans) Combines trended and alternative data improving scoring for thin file consumers More than 25% increase in risk predictability across the industry when compared to a generic market score
Retail Instalment Scorecard
Using trended credit data, score enables clients to more accurately predict consumer risk Combines trended and alternative data improving scoring for thin file consumers More than 26% increase in risk predictability across the industry when compared to a generic market score
Alternate Scorecard (CVLink)
Provides clients an opportunity to tap into a largely un(der)served segments and supports financial inclusion
Manage & Maintain
USP (Unique selling point)
Business Monitoring Services
Early warning tool to proactively monitor changes on a company to manage commercial risk and collections strategies Cross sell/upsell opportunities
Decisioning Services
End-to end decisioning solutions for complex needs with managed services, self-service functionality, improved time to market and agility.
Prevent &
Recover
Overview
+ve | -ve | Neutral
Consumer Credit
These solutions utilize traditional credit, trended credit, and alternative, financial and other proprietary and public data sources to help businesses and consumers assess the risks associated with providing (or using) products or services — and detect early signs of collection/default risk.
Collections Prioritization Model (CPM)
Provide a clear view of high, medium and low-priority prospects in your collections book
Combined with our affordability model, bureau commitment and payment behavioural information to provide the most accurate result